Big Data Visualization

For many years we have been mastering the craft of Data Visualization. Gadai serves the client when they need a firm to understand their complex data in order to build an end visualization product that represents the data accurately and meets the goal of the organization.

Data visualization is the presentation of large data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns easily. With Gadai, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.

With big data there’s always potential for great opportunities, but many businesses are challenged when it comes to finding value in their big data investment. For example, how can one use big data to improve customer relationships? How – and to what extent – should you invest in big data?

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is far more easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments when necessary.

  • Identify areas that need necessary attention or improvement.
  • Clarify which factors influence customer behavior most.
  • Help you understand which products to place where & when.
  • Forecast sales volumes.

By using graphical representations of business informations, businesses are able to see large amounts of data in a clear, cohesive ways – and draw conclusions easily from that information. And since it’s significantly faster to analyze information in graphical format, addressing problems or answering questions can be done in a more timely manner.

Even extensive amounts of complicated data can make sense when presented graphically; businesses can recognize & analyze parameters that are highly correlated. Some of the correlations will be obvious & some won’t. Identifying those relationships helps organizations focus on areas which will influence most important goals.

Using big data visualization to discover trends – both in the business and in the marketing trend can give businesses an edge over their competitors. This advantages ultimately affect the bottom line. It’s easy to spot outliers that affect product quality or customer churn. You will be able to address issues before they become bigger problems.

Whats next?

  • Understand the data you’re trying to visualize, including its size and the uniqueness of data values in a column
  • Determine what you’re trying to visualize and what kind of information you want to use.
  • Know your customers and understand how it processes visual information.
  • Use a visual that conveys the information in the best and simplest form

One of the biggest challenges for business users is deciding which visual should be used. Gadai uses intelligent auto charting to create the best possible visual based on the data.

Want to learn more about big data visualization and it’s potentials, feel free to contact us.

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