Websites have become an important aspect of promoting, advertising and informing
potential customers about products and services. A good visual design is part of the skills
needed to create successful websites.
Responsive Design is Mandatory
31% of the traffic from the top 10 websites in the world came from mobile devices. This clearly makes a
statement about the rise of mobile device users. When designing a website, put into consideration the
mobile device users. Make the site responsive and easily navigable across all platforms. This includes
using mobile optimised images and so on.
A website that is not responsive is losing valuable leads and this can be harmful later on.
Phase Out Sidebars and Sliders
According to heatmap tests conducted by ConversionXL, less than 25% of users who visited a site used
sidebars. They mainly cause distractions and shift the users focus from the more important message the
site is trying to convey. They also make the site disorderly to an extent which is not an attribute you
want your site to have.
Apart from that, they create too many options for your visitors to choose from which can confuse them.
Stick to Larger headers and less of sidebars to bring the focus of the readers to the main topic you want
them to get.
Plan Your Design Beforehand
When creating a site, have an idea of how you want to site to look before it is created. This gives you a
better and clearer view of your objectives and helps you make decisions better.
Knowing Basic Elements of Visual Design
When you want to create a website, you should have in mind that it will not just be a straightforward
project. There are things to consider to bring out the best in the website. One of such things is unity.
This means the whole site should appear to go together. Different elements on the site should be mixed
together in an overall manner that feels as if they are working together.
Another element is the contrast. Different elements should stand out with color, size and so on.
Hierarchy is another important element. Font sizes and color can be used to show hierarchy.
Dominance, which generally, means having a focal point and building around it should also be
incorporated into your website.
Create More Space
A very good thing to note about websites is that they should be as simple as possible. You really do not
need to be bombarding your visitors with so much content and so many drop downs and menus. It all
serves as a distraction and makes the readers not to be focused on the main issue.
Too many links in your navigation menu, sidebar and so on just make the site seem too complex and
might discourage potential customers by driving them away. As much as possible, keep items in your
menu lower than 7. You do not want to confuse your customers with too much information.
Try as much as possible to include a lot of “whitespace” or “negative space” on your site to make the
site feel cool and calm. This increases user experience greatly and helps the readers focus on the
message you are trying to pass across.
Use Captivating Images and Larger Fonts
You do not want to make your site slow by incorporating so many graphics and designs. But find a
balance and make use of intriguing and bold images that help captivate the reader’s attention.
Also, the use of large fonts helps accomplish this also. They also help with easier readability on smaller
devices as more people access sites on mobile devices.
Invest in stock images rather than free ones.
Keep The Design Fresh and Unique
No one likes seeing the same kind of thing over and over again. Spice up your site but avoid clutter.
Always keep up with new website design developments so as to know how to add them to your site.
Websites are for organizations, brands, businesses etc, so it is important to leave a good impression by
not just being like the thousands of other sites available.
As much as possible, write your own content so as to be original. You could hire people to do this but
you should be able to clearly state your mission to them so they also have a clear understanding of what
you want them to do.
Above all keep the site professional without adding too many unnecessary smileys or designs.
Prioritize Important Content
Most readers enter a site, glance through the top page, and by the time they are done glancing, have
already made their decision concerning your website, message and mission. This means you should
make the top page as captivating and informative as possible. The most important information you have
to pass along should be at the top of the page. Prioritize your messages and don’t let the most
important ideas be way down in the website because some readers might not even get there.
Your Logo should also be at the top and must always take the users back to the home page when
clicked. Let Information that you want to pass be easily accessible by the visitors and your site will bring
A Website is a major tool in brand awareness and business promotion. Designing your website to
optimise client acquisition cannot be overemphasized.
There will always be newer and better ways to design and get the more out of your website, so make it a
habit of increasing your design knowledge and keep up to date with the latest trend.
Hopefully, these tips will help your website acquire the traffic you intend and bring about success